Layover, Inc. is able to forecast and assess customer needs. Foundational research was conducted to confirm the validity of business and operation assumptions. Flights can be a stressful period and can lead to sleep deprivation. There are a number or problems that arise as a result of lack of sleep. One’s immune system is lowered, alertness and concentration are reduced and it elevates the stress hormone known as Cortisol. Furthermore, when an individual sleeps, they go through a series of sleep stages. There is non-REM (rapid eye movement) that contains stages one through four, and REM sleep. To go through both the non-REM and REM cycle takes about 90 minutes. In a full night’s sleep, an individual will repeat the sleep cycle numerous times.
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